Visual communication is what gets the majority
of millennial to respond. It is the least time consuming of all the forms of
communication and studies show that most will retain information better through
visuals than retaining information
through spoken or written communication forms.
In
order for visual communication to be highly effective it must stand out. The
viewer must also be able to relate to these visuals and this is where
symbolism, color, and other elements
come into play. When it comes to symbols, they are most productive when
people can understand them because they are universal.A piece of visual
communication also stands out when it’s color is relative to the image. In theNFL symbol the shield colors are red,
white, and blue because it is an American league. If the shield was black and
white it would be less appealing to consumers because the colors do not
associate with what and who the brand would like to represent.Also, these
colors are symbols for America which is fitting considering the NBA is a
national league.
The
Cleveland Indians logo features a red faced man with large features including a
big bright smile and a large nose.Around the head is a white headband with a
feather attached to it. While this may have been positively effective when the
logo was created, today when racist
visuals have been used by big name companies, American consumers have reacting
with protest. Even still, the image of
the smiling man himself is visually appealing when the race factor is not taken
into consideration. The MLB league is a brand that is trying to appeal to not
just adults but children also and one could argue that children who are not
aware of the history will be positively affected by the welcoming image of the
red faced man.
The
Wendy’s symbol features a young girl with red pigtails, freckles around her
nose, blue hair bows, and a bright white smile. What’s less recognizable about
this logo is the collar that seems to spell out the word “mom”.The image of the
young freckled face girl is welcoming as she smiles bright. Designers also
balance the age of the mage by putting the words mom in the collar which gives
consumers a sense of warmth. As far as color, the designer’s choice of red hair
for the little girl is vital to the authenticity of the logo. In most cases
human beings have brown, black, or blonde hair and red hair is the least common
among the human race. This separates the image from any other logo.
The
Hope for African Children Initiative plays with negative and positive space. In
the negative and positive space there is a white image of Africa and a red
image of a child looking up at a parent. The reason why these images are so
appealing is because it is multi functional when it comes to symbolism. It
showcases what the company has to offer and who they plan on serving.
