Design Critique

The first thing that sticks out when I look at this flyer is that the text is sized based on the importance of the information. This is an effective strategy because it doesn’t distract the reader with things that matter while still fitting all the information on the flyer. It is also stylistically intelligent how the creator used the I in the name Christina Jones to put a line in the middle of the page because it ties. The criticism that I would have for the creator of this flyer is that the font does not match the information. Based on the work experience, this is a resume for someone who belongs in the media industry. This means that the fonts should match that. This resume is also missing a graphic which would help people connect more with who the creator of the flyer is as a person. It would be more strong if there was a camera. It would also help if the skills were expressed as logos so they would be more prominent. In a resume, the skills are the second most important so it’s only right to make it stand out more with visuals. The work experience is the most important so the font size should be bigger than the other sections. Each job should have the same amount of bullets under it for the description. When it comes to the education section, the alignment could be adjusted more in order to make the words flow better. It is good that the name of the school is more prominent than the degree because a school like Syracuse University really stands out to employers.  The third most important part of this resume is the contact information. If employers are interested in hiring you, they have to have a way to contact you, therefore the contact information must be prominent but it must also be easy to find and read. In this example, the contact information is just hanging next to the name. The words don’t stand out at all and the placement can make readers look right over it. Instead, the contact information can be placed below the name. This way it gives the resume a cleaner look. The contact information must be a different font than the other sections of the resume and it has to be bold. It can be titled “Contact Information”. Another option is to put it at the bottom of the resume. Also, a home address is not needed for a resume. Overall, the resume does its job but there is always room for improvement to help communicate with future employers effectively. Adding things like links and color would really make it stand out. Little things like alignment and font could use some improvements also. But what’s great about the design of this resume is that it incorporates the person’s name into it and it establishes an order of what is most important.

In the end: A portfolio of all my work this semester

This resume stays as clean and uniform as possible while experimenting with different fonts. The sizing of the information is based on it's importance which is very effective.  

For this flyer,Buffalo State college students are informed of the resources they have by using the condoms and romantic colors to make the flyer stand out. The alignment of the information is valuable because it equalizes the importance of each resource without putting it side by side.

The goal for this brochure was to convince those who aren't aware of the restaurant Duff's to try it out. It accomplished that by informing viewers on everything form the location and menu, along with some historical background. 

The postcard features an approachable picture of the creator along with a short but informative bio.The logo is present in the postcard but doesn't overpower it.

This logo combines initials and shapes to create a solid representation of the creator. The Pantone color used is dark but it stands out next to the black.

This business card has the most important information standing out in white while experimenting with different fonts so everything isn't uniform. While the logo is in the middle, it's small enough not to distract viewers. 

The art of Visual communication

 Visual communication is what gets the majority of millennial to respond. It is the least time consuming of all the forms of communication and studies show that most will retain information better through visuals than  retaining information through spoken or written communication forms.

In order for visual communication to be highly effective it must stand out. The viewer must also be able to relate to these visuals and this is where symbolism, color, and other elements  come into play. When it comes to symbols, they are most productive when people can understand them because they are universal.A piece of visual communication also stands out when it’s color is relative to the image. In theNFL symbol the shield  colors are red, white, and blue because it is an American league. If the shield was black and white it would be less appealing to consumers because the colors do not associate with what and who the brand would like to represent.Also, these colors are symbols for America which is fitting considering the NBA is a national league.

The Cleveland Indians logo features a red faced man with large features including a big bright smile and a large nose.Around the head is a white headband with a feather attached to it. While this may have been positively effective when the logo was created,  today when racist visuals have been used by big name companies, American consumers have reacting with  protest. Even still, the image of the smiling man himself is visually appealing when the race factor is not taken into consideration. The MLB league is a brand that is trying to appeal to not just adults but children also and one could argue that children who are not aware of the history will be positively affected by the welcoming image of the red faced man.

The Wendy’s symbol features a young girl with red pigtails, freckles around her nose, blue hair bows, and a bright white smile. What’s less recognizable about this logo is the collar that seems to spell out the word “mom”.The image of the young freckled face girl is welcoming as she smiles bright. Designers also balance the age of the mage by putting the words mom in the collar which gives consumers a sense of warmth. As far as color, the designer’s choice of red hair for the little girl is vital to the authenticity of the logo. In most cases human beings have brown, black, or blonde hair and red hair is the least common among the human race. This separates the image from any other logo.

The Hope for African Children Initiative plays with negative and positive space. In the negative and positive space there is a white image of Africa and a red image of a child looking up at a parent. The reason why these images are so appealing is because it is multi functional when it comes to symbolism. It showcases what the company has to offer and who they plan on serving.